About our CHINa office
Our Shanghai office provides high-quality, strategic communications solutions to help international
clients connect with their target markets in the Greater China region. With a combination of global experience and deep understanding of China’s traditional and social media landscape, our China team supports clients with strategic communication planning, issues and crisis management, media relations, social media and corporate communication. We have deep experience in the food, agribusiness, banking and finance sectors and operate fluently in Mandarin and English.
Articles and news
China does not stand still... It's not uncommon to return to a neighbourhood after a month away to find it completely levelled in preparation for the next big development
Social media plays a far more important role in the daily life of Chinese people than it does in the West, and the way social platforms work is also very different. Companies and individuals charge for followers, social e-commerce is widespread and trust in a brand is based on whether you read about it on the subway to work. For new brands and businesses entering the China market, it’s essential to know these platforms and how they can add value to your business.
Great orators can juggle and weave five different story threads and bring them together with a bang at the end. For the rest of us, it’s best to keep it simple...
While no one ever wants a crisis to happen, when it does, we want to make sure organisations are well prepared to look after their key stakeholders and ensure everyone is well informed. You won’t so much be judged for having a crisis, as you will by how well you handle it.